Brandamentals Academy™ is your virtual brand mentor and an eLearning branding and marketing communications program for startup and emerging brands with purpose-driven and better-for-you products and services. 

Get ready to align your company with consistent messaging. New course starting October 12th, 2020.

How to Position Your Brand For Success With Consistent Messaging will guide you to understand the importance of branding and consistent messaging. This course will focus on - Vision, Mission, Reasons to Believe, Brand Character - with the culmination of learnings forming your Positioning Statement.

The six-week course will be a live video with explanations, examples, exercises and 1:1 mentorship.  You will be able to ask questions on your specific brand topics and the work you are doing in the course.

Call 303.681.7559 or email kristine@kristinecareybrandguide.com

Set up a FREE 30-Minute Discovery Call 

Course Syllabus- Brand Vision and Five Key Elements of Consistent Messaging

1. Why Branding is Important for Your Business

   • Consistent messaging is crucial to communicating internally and externally and aligning the company to build trust and loyalty

   • BONUS: SWOT Analysis - understanding the company strengths, weaknesses, opportunities and threats

2. Vision 

   • Create and share your company inspiration, commitment, and purpose with a strong roadmap built on your core ideals

   • Understanding the difference between Vision and Mission 

   • Aligning your core values and principles to shape the company culture and future direction

   • Develop Pillars of Strength with values and principles that are your deep beliefs

3. Mission

   • Define the driving force of your business and what you do

   • Who you do it for; identifying your target audience - ideal customer avatar

   • BONUS Competitive Analysis - Identify, investigate and analyze the competitive set and the category overall

4. Reasons to Believe

   • Understand business proof points that bring trust

   • Align your company with relevant and positive evidence

5. Brand Character

   • Detail out the personality of your company and how you share your story

   • Discover a tone of voice that will define your communications and engage your target audience

   • Prepare your brand character traits to help create your brand identity - the visual elements of our company

6. Positioning Statement

   • Gather up all the lessons and pull them together to build a strong positioning statement that will define your brand

   • Build this internal statement that will guide your business and ensure all messaging is consistent and “on brand”